In this report we outline opportunities and best practices to foster customer engagement for each of the following practices:
Site usability and experience
Manage relationships with strategic partners
Find and retain digital talent
Build omnichannel solutions
Track the right (and not only the obvious) metrics
Discover how to succeed with your retail e-commerce strategy.
Digital retailers face many challenges as they build and optimize their online experiences, websites, and organizations. Successful retailers have adopted processes and procedures that enable strong customer engagement and encourage best-practice adoption.
